Optimism is at an all-time high.
The NBA, NHL, MLB, and NFL are all seeing their ratings rise.
But a new study says the NHL, which has been fighting a coronaviruses pandemic since the beginning of the year, is also experiencing an increase in players opting to play in optima.
“In the NHL and NHLPA, the league is really struggling to grow its player base,” says Jonathan Goldsby, a senior analyst with The Nielsen Company.
“We are seeing that even with the coronavectavirus pandemic, the NHL is continuing to grow their fan base.”