Google recently announced it will give advertisers more freedom in how they rank search results in search results.
With the help of the new “Google News Index” that Google is launching today, advertisers will be able to customize their rankings on the site and even alter the results on the top and bottom of search results, to better target their audience.
In the future, Google will also give advertisers the ability to choose how they want their search results to be displayed, like a personalized “newsfeed” for each user, which is where Google’s current “top stories” and “top trending” results would go.
This is an exciting development for all of us, advertisers, as it will help to ensure that all of the top stories, the best stories, are displayed in search, regardless of what kind of search you’re doing.
However, Google’s move is only the beginning.
The company is also rolling out a new algorithm update for advertisers, which will allow them to use the Google News Index to help determine what they’re ranking for in search.
Google says that advertisers will get to choose from “multiple types of algorithms to help them rank for the top results,” like organic, social, and personalized search results that Google uses to determine the “quality” of the search result.
We are excited to announce that advertisers can now customize their search engine rankings in Google News.
We are working on a new Google News ranking algorithm update, which includes more search options to help advertisers determine the quality of search in Google search.