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Verti Group International a.k.a. SEO Seattle® continues to monitor the use of video and now is on record with its 2019 prediction that video and video marketing are to become the cornerstone of many marketing plans going forward. VGI sees video content to be the media you will need to reach your online goals.
Here at Verti Group International a.k.a. SEO Seattle® we are known for staying ahead of the latest trends in SEO and digital marketing — and in the case of video, “we are doubling down”. Our team of SEO experts has been closely monitoring video marketing for some time to identify when and how best to incorporate the use of video into our client’s digital marketing strategies for maximum effectiveness. We are reaching the point where we are seeing “video content” to become as necessary as a website itself, to cash-in on the rapidly growing number of online video watchers.
YouTube is technically the second most popular search engine after Google. This fact can’t be ignored anymore.
In September 2018, Google unveiled a host of updates aimed at satisfying the demand for video. Substantial changes are currently ongoing to support the display of even more videos and images on respective Google search result pages.
As a result of this update, we have started seeing many more and many different types of video’s showing up in the search results. This has included videos about public figures and general topic videos.
This wasn’t the first time that Google updated its algorithm to include more video content. Back in October 2017, it was reported that the number of video carousels in search results nearly doubled after a video-focused update.
It’s not just Google that has been giving increasing prominence to video. Video has also been growing on social media, too. In 2016, we found that over 100 million hours of video were being watched on Facebook every day. Representatives of Facebook have even come out and said that video is the future of the platform. In 2016, Ted Zagat, a Facebook ad product lead, said that in a couple of years Facebook is be mostly found hosting video content over HTML.
The truth is that video has never been more popular and it is now one of the best ways to reach consumers.
Research isn’t enough for some people. If you need cold hard facts and statistics to believe in the rise of video, check out the figures below:
Not only is video here to stay, but it is also growing rapidly. Over the next few years, and it is a sure bet that you will be seeing more and more video content in the coming months than you have ever seen before.
The biggest companies in the world already understand the power of video and are already are have taken steps to monetize online video. Verti Group International a.k.a. SEO Seattle® launched its own version of Seattle video production services by partnering with one of Seattle’s very best in professional video production during July of 2019. In an unprecedented move to provide the very best in Seattle video production services, VGISEO will not profit or receive any payment from One Song Studios for any video production services introduced and/or linked back to VGISEO. “We simply wanted our clients to have the very best in video production.
The Internet is preparing for a “Video Boom”. YouTube, for instance, has shortened its engagement metric from 30 seconds to 10 seconds to reflect the role of video in a customers journey. Video is simply more powerful than static text and less exposure is needed for a user to take action. Expect that both YouTube and video content creators to see increases in revenue as video continues to grow in popularity.
Google has built a new video ad format exclusively for mobile apps and the mobile web. These videos don’t have to be shown on YouTube, either. They can be placed across the mobile web and on mobile apps, allowing advertisers to reach an audience outside of Youtube. Google understands the power of video marketing and advertising and is making moves to capture as much of the market as possible.
What’s your business’ video strategy? If you don’t have one, it’s high time you did. Verti Group International a.k.a. SEO Seattle® are here to make sure of that. As video marketing experts, we understand all forms of digital content and can help you put together a killer video marketing strategy for 2019 and beyond.
Video creation is the start of the video marketing journey. After all, you can promote assets that you don’t have. Don’t worry if you haven’t created any video content yet, our team here is here to help. We can advise on the creation of all forms of video content and strategize how your brand can best leverage video. While we don’t produce video content in-house, we can introduce you to some excellent options for your video production that both you and your customers love.
Once your video is created, we will then be able to start the video SEO and marketing.
It’s no good having video content if no one ever sees it. That’s why Verti Group International a.k.a. SEO Seattle® provides a video optimization and video marketing services to make sure that your video is seen by as many people in your target audience as possible.
As more businesses continue to invest in video, the harder it will be to get found by potential customers. That is why it is important to hire a video marketing company like VGISEO that knows what they are doing.
Search and Google, in particular, is the main source of video content discovery—particularly commercial content discovery. But optimizing your video for Google isn’t easy. There are huge amounts of technical and creative work that goes into getting to the top of Google for video searches. Transcribing your video, optimizing video pages, keyword research, link building, and meta content creation is all crucial for ranking in Google.
But we don’t just focus on search. We also optimize your videos for social media to make sure as many people as possible see them. This includes both paid and organic promotion methods.
Before you invest in video marketing, you may wish to know what great video marketing looks like. There are a few elements that make up great video marketing campaigns, all of which we will detail below.
Firstly, the video itself. Great commercial content videos aimed at consumers should be under three minutes in length. They should be even shorter if they are adverts — around 30 seconds in length with the main sales points put across in 5-10 seconds. Great video content should succinctly sum up what makes your company or product so special. This can include:
In some cases, one video is enough. A company explainer video is great, but you should have one for your major services and products, too. That way you can go into the detail needed to convert viewers into customers.
If you aren’t sure what type of video content to use for your business, consider some of the ideas below:
As we have said, it’s no good having video content if you don’t market it to get it seen. That’s why a great video marketing strategy will leverage several channels and tactics to maximize exposure. This should include mobile optimization, video SEO, social media optimization and promotion, web page optimization and many more tactics. This will be the main bulk of the work when it comes to video marketing. It will take months of ongoing optimization and promotion to increase the reach of your video content to the point where it can have a huge impact on your bottom line. That’s why you need an expert video marketing agency holding your hand. That’s why you need Verti Group International a.k.a. SEO Seattle®.
Here at Verti Group International a.k.a. SEO Seattle® we pride ourselves on offering one of the most informed, comprehensive yet affordable video marketing services in the industry. Make no mistake, video marketing is a new discipline and as such there are some agencies offering the service without knowing enough of what they are talking about. Verti Group International a.k.a. SEO Seattle® is not one of them. We are A+ rated without a single client registered client complaint in over ten years.
As you can see from this page, we have been studying the industry for a very long time and know exactly what it takes to get your videos the exposure that your business needs. Just like with SEO, PPC or any other form of online marketing, you can’t take any chances with agencies that don’t know what they are talking about.
Here at Verti Group International a.k.a. SEO Seattle® we do everything by the book. Throughout our years as SEO experts, we have always stuck religiously to Google’s guidelines so that we don’t only provide the best rankings, but also eliminate any possibility of getting penalized. Video marketing is once again a case of listening to and understanding what Google has to say about videos and applying those principles to marketing efforts. No one is better placed than Verti Group International a.k.a. SEO Seattle® to do this effectively.
We also have the pedigree to back up our claims. We have been improving the online visibility of businesses in Seattle and across the U.S. since 2008. Despite operating for over a decade, we still maintain an A+ rating with the Better Business Bureau (BBB) with zero complaints.
We know that small business owners can struggle with the high prices that some digital marketing and video marketing companies charge. If you’ve arrived here, you’re probably hoping for a reasonably priced service packed with value. And you’d be right because that is exactly what we offer. We deliver excellent video marketing services at a fair price that small business owners can afford.
If you’re ready to take the next steps, book a video marketing consultation with our team today to get started.
If you are still not convinced about the power of video and video marketing, perhaps you would benefit from a free consultation with one of our digital marketing experts. If you follow us closely and have always trusted our advice in the past, this will be an excellent way to discover whether video content and video marketing is right for your brand.
Call us at (202) 866-6556 today to get a free consultation with absolutely no obligation. Our SEO and video marketing experts will be able to walk you through your web presence and analyze exactly what your business needs to do to get the visibility it needs.
Together, we’ll get your videos seen by as many of the right people as possible.